Consumer culture and contemporary art co-exist
The Polygone Riviera on France’s Côte d’Azur is the latest shopping mall which not only features retail stores, but also exhibits contemporary art. t’s where the middle classes go on coffee dates, watch movies and spend their hard-earned cash on buying designer clothes and getting manicures. While shopping centres may be at the heart of contemporary consumer culture, these spaces are not usually synonymous with contemporary art. At least, not until now.